Retail MarketinguniPHARM Wholesale Drugs has in place a number of different marketing strategies to meet the merchandising and promotional requirements of all shareholder members. Whether the shareholder operates a clinical pharmacy, a community drugstore or a large full service, full selection outlet, uniPHARM makes available a number of marketing programs to meet the individual needs of every shareholder.
We offer two superior flyer programs. The Independent Microflyer is a two page flyer with 7 key items featured, six of these items are typical pharmacy items and the 7th item is a feature item geared to drive in traffic with a non traditional pharmacy item offered at a tremendous value. This flyer is the perfect vehicle to increase awareness of smaller stores by featuring 7 key items without the extensive product selection required of a traditional full service flyer. For smaller stores it has the added value of being easy to maintain and administer. The second program is an extensive flyer for medium to large independent pharmacies which focuses on a complete range of front store items and seasonal events. This program helps our full service stores remain competitive in the marketplace with a wide assortment of core products and featured specialty products each month to attract your customer’s attention.
In addition to these core flyer programs, uniPHARM also offers special event flyer services to all our shareholders.
All of the above flyers are fully customized with your store name and address.
In addition to flyers uniPHARM Wholesale Drugs offers Special Buys on a regular basis.
Regardless of your level of participation in our flyer programs, all uniPHARM shareholders are able to take advantage of the exceptional costs and unique products negotiated for these programs. For all regular stocked items you will automatically get the deal price, for Special Purchase items, any store can book these items whether they are participating in that flyer or not.